Jack

Roll On Bad Type.

The brief was to seek out, spread and celebrate bad typography, whether it be shop signs, pizza menus or number plates. Often its easier to know what not to do than what to do and this was the idea behind the project. My team and me came up with the concept of wallpaper, and trying to surround ourselves with bad type. It was also interactive and gave people a chance to vote on what they thought was the worst type. We loved the repeat patterns and would like to take the idea further to thing such as table clothes and t-shirts. Here is the finished wallpaper, and a test we did in a bar.